President Luiz Inácio Lula da Silva introduced Tela Brasil at Rio2C, a no-cost streaming platform designed to showcase Brazilian productions. The initial catalog totals 555 titles and can be accessed by anyone with a Gov.br account.
The library includes 139 feature films, 85 mid-length works or TV movies, 267 short programs, and 64 series, spanning output from 1910 to 2025. The project combines licensing, technology and accessibility features built with the Culture Ministry and the Federal University of Alagoas, backed by a government investment of 9 million reais across 2024 and 2025.
Lula spoke at the launch ceremony about Tela Brasil helping Brazilians understand their own culture and urged pride in national creators. He framed the platform as a milestone toward cultural independence, and the event drew officials including Culture Minister Margareth Menezes and Rio de Janeiro’s mayor, Eduardo Cavaliere, among others.
As part of the rollout, the government will integrate the National Public Channel (EBC) catalog with more than 150 titles, totaling roughly 3,000 hours of content. The lineup includes Brazilian milestones such as Black God, White Devil (1964), Xica da Silva (1976), O quatrilho (1995), Hour of the Star (1985), Four Days in September (1997), Carandiru (2003), Olga (2004) and Almost Brothers (2005).
Officials described Tela Brasil as a public-access gateway to culture, with licensing, curation and accessibility features supported by the Nova Indústria Brasil (New Industry Brazil) umbrella and the MDIC. A seminar planned for June 17 will bring together federal banks and agencies to design new credit lines for the audiovisual sector, signaling broader government support for the industry.
“Culture opens minds, broadens horizons and helps us see farther,” Lula said, stressing that Brazil should proudly showcase its creative output and pursue an independent path.
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