At Cannes, IndieWire’s Dana Harris-Bridson led a panel during the second California Day at The American Pavilion, where municipal leaders mapped out how California stays a hub for film and TV production.
The discussion explored how cities attract shoots, tie into tourism, and build a practical framework for projects amid a shifting, decentralized industry.
Panelists and purpose
- Murielle Nouchy, head of Santa Monica’s film office
- Janet Zaldua, Marina del Rey Tourism
- Jacqueline Ryan, Chula Vista Entertainment Company
The conversation framed competition, identity, and the evolving role of film offices in a landscape where production is more fragmented and creators operate with greater independence.
Each speaker described steps their city has taken to lure productions while leveraging local hospitality and assets for visitors. Nouchy emphasized building a network that connects vendors, accommodations, and crews, aiming to make the industry feel nearby and accessible to residents and travelers alike.
Zaldua described “film-friendly” practice as cutting red tape, reducing costs, and streamlining permits so filmmakers can focus on storytelling rather than paperwork.
Ryan noted Marina del Rey functions via FilmLA rather than a dedicated film office, with the tourism board acting as a facilitator that works closely with scouts and the film commission. Since incentives were approved, shooting activity there has risen, underscoring closer collaboration between tourism and production.
View the complete panel in the video above to hear more about California’s approach to attracting screen work.
California Day 2026 at The American Pavilion is supported by the California Film Commission, Chula Vista Entertainment Company, FLICS, Film Santa Monica, Marina Del Rey Los Angeles, and NewFilmmakers Los Angeles.
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