At Cannes Market, Vertigo Films and Federation Studios unveiled amersia, a new AI-native production venture aimed at expanding what’s possible in animated storytelling. The reveal accompanies Critterz, a feature created with AI-powered tools intended to push the look and scale of modern animation.
The project is being launched in partnership with AGC Studios for the Cannes market, with Critterz described as the first project to showcase amersia’s approach. The film is being developed by Chad Nelson from OpenAI and writers behind Paddington in Peru, and Vertigo will produce alongside Federation as founding partners.
Amersia also debuted its internal technology, Woven, the engine behind Critterz’ visuals. Nik Kleverov, who has led AI-driven title work and earlier high-profile experiments, will steer the studio’s AI-forward creative strategy, stressing that automation should handle repetitive steps so human artists can focus on decisions that matter.
The venture’s backers, James Richardson and Allan Niblo of Vertigo, say amersia marks a turning point for the industry, with Federation serving as a key ally as they roll out Woven and related tools to partners in the months ahead.
Why this matters for animation
The Critterz project aims to demonstrate scalable, cinema-ready visuals produced with a blend of AI-assisted assets and human direction, signaling a new era for AI-enabled filmmaking.
- AI-native studio amersia formed by Vertigo and Federation
- Woven powers Critterz’s production workflow
- Critterz marks amersia’s debut feature
Source: Original article
