The promotion frees Callux to dedicate more time to content creation, while Barnett will steer growth and expand collaborations with brands, streamers and talent. After Party, known for projects with Sky Sports, Channel 4 and the Sidemen Charity Match that filled Wembley, builds its portfolio from the intersection of traditional and online storytelling.
“Josh has been at the forefront of showing brands and commissioners how to connect with authentic online culture,” said Callux. “There wasn’t a real spot for this kind of production company, and Josh helped pioneer it. The growth we’ve seen deserved recognition.”
Callux added that Barnett is a true pioneer and visionary, and it’s time for him to lead After Party toward bigger opportunities. He also teased that the shift will bring Callux back to the creator hustle and content experiments on his socials, including efforts to turn a pound into a million pounds.
Barnett described the market shift as a move toward brands acting as commissioners, with sports representing a major growth area. He said After Party is well positioned to capitalize on brands, IP and talent sourcing from platforms like YouTube as the industry evolves.
The team plans to attend MIPCOM next week, aiming to fuse legacy media with the fresh energy of digital creators at the Cannes market. Doyle stressed that the company will continue to innovate at the crossroads of traditional and online entertainment.
Source: Original article
