In Rome, executives at MIA Market shrugged off President Trump’s pledge to impose a 100% tariff on foreign-made films, arguing Europe remains the most attractive home for production and financing.
Industry voices say the region’s tax incentives, financing options, and comparatively lower costs keep luring U.S. projects across the Atlantic, even as prices climb elsewhere. Alexandra Lebret, a partner at Axio, summed up the sentiment: there’s no better place for a producer today than Europe.
Why Europe stays attractive
With costs rising globally, market players are leaning on subsidies, tax credits, and other tools to keep productions viable. Lebret’s Together Fund, launched to back independent companies, signals a push to shore up European equity financing where traditional pre-sales have faltered.
Rodrigo Texeira of RT Features notes that American films are increasingly drawn to Europe because the region offers a suite of incentives and financing options that ease budgets. Still, panelists acknowledge the current financing climate is uneven and budgets are often stretched too thin.
MIA Market timeline
Rome’s MIA Market runs October 6–10, a forum where producers, financiers, and sales agents navigate a shifting global landscape.
Source: Original article
