Hollywood’s top talent agency is speaking out against OpenAI’s Sora 2, warning that the tool jeopardizes clients’ intellectual property. CAA affirmed its commitment to protecting creators and the integrity of their work, arguing that misuse of new technologies has consequences that extend beyond the entertainment industry and can affect people and businesses worldwide. The agency stated that OpenAI’s Sora 2 exposes rights holders to significant risk.
CAA’s stance in one line
CAA’s bid to shield clients from IP harm comes as the platform faces ongoing scrutiny from major industry players.
How Sora 2 handles rights
Sora 2 operates on an opt-out basis. Rights holders can request removal by notifying OpenAI, but legal experts have questioned how easily removals can be enforced. Under copyright law, infringement claims and damages can be pursued even with an opt-out policy.
Industry reactions
The Motion Picture Association was among the first major Hollywood bodies to distance itself from OpenAI’s platform. OpenAI has said it will introduce more granular controls over character generation, but offered no guarantee that copyrighted material will be fully removed. In other moves, Disney and Universal have pursued legal action against rival AI firm Midjourney in separate infringement cases.
Rights, control, and compensation
CAA frames control, permission for use, and compensation as a fundamental trio for the use of copyrighted material, arguing that anything less is unacceptable. The agency also said it is open to dialogue with OpenAI, creators’ guilds, and policymakers to map a common path forward.
What lies ahead
OpenAI CEO Sam Altman signaled an upcoming update aimed at giving rights holders more granular control, though there was no pledge to remove copyrighted works outright. The broader industry continues to navigate how AI tools intersect with copyright protections.
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